Helping YOU move forward and upward

It takes courage to succeed as a leader and in life. Many of us are so afraid of not being good enough that we end up frustrated or even paralyzed.

When you partner with a Danest specialist—a coach or leadership expert, a speaker/presenter, or a workshop facilitator—we’ll uncover what’s holding you or your team back so everyone can move forward with confidence, conviction, and joy. During our tailored sessions, we’ll ask courageous questions and help you push boundaries and overcome challenges. We’ll celebrate your wins. As you discover how to become wildly successful in every aspect of your work and life, we’ll guide you and cheer for you every step of the way. You’ve got this!

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Our Founder

Meet Debbie

I’m Debbie Crouse, the founder of Danest Enterprises. I’m a certified coach; a seasoned speaker; and a dynamic workshop/training facilitator. My approach to business and life is intentionally strategic yet simple. I always say that leadership and coaching have been my passion for nearly 40 years, but the truth is, it’s been my focus for almost my whole life.

As a teenager, I earned the Girl Scouts’ “Gold Award” (equivalent to Eagle Scout) and was the captain of my softball teams. In college, while receiving my pharmacy degree, I was president of my fraternity (Kappa Epsilon forever!). And during my 30+ years as a leader in the pharmaceutical industry, I’ve received countless sales and leadership awards (one of my favorites is the VP BullDog Award).

Anyone who knows me knows I coach the way I live, work, and play:* with curiosity, courage, and compassion. I love helping people get out of their own way so they can blossom into competent, respected, happy SUPERSTARS who approach each day with passion.

*I LOVE to play! For me, fun means challenging myself with things like whitewater rafting, competing in triathlons, traversing waterfalls, biking, and playing pickleball (my new obsession). You’ll also find me traveling with my family; attending a musical or a play; or curling up in a sunny spot with a favorite book.

Meet our team

Stephanie Crouse

Chief Operating Officer
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My “behind-the-scenes” role at Danest Enterprises includes developing and maintaining all aspects of business operations, from technology to marketing to finance.
Willow Older

Editorial + content marketing
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If you have stories to tell, a brand to build or an audience to reach, I’d love to help. It’s what I’ve been doing for more than two decades: I make words work.

Willowolder.com ➞
Paula Meiselman

Web + graphic design
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I am a Squarespace web designer with over 25 years of experience. I build engaging, custom-designed, mobile-responsive websites for entrepreneurs and small businesses.

paulameiselman.com ➞

Our Philosophy

Treat others as THEY want to be treated

This is our version of the Platinum Rule. Here are some of our other guiding principles:

Courage to Believe... is seeing what’s possible.
Embrace your messiness. Striving for perfection is exhausting.
The most important question a leader can ask: “What do you need from me?”
Life is an adventure. Embrace the twists, turns, and triumphs.
Fear is a given. Feel the fear—and go for it anyway.
Great leadership and coaching is all about you.
Get outside your comfort zone, and you’ll start to grow.

More fun facts about Debbie

I grew up in Western Massachusetts and now live a life I love near Philadelphia, PA.
I’ve been married to my amazing husband, Matt, for over 40 years.
“Danest” is a combination of my kids’ first names: Dan and Stephanie.
Stephanie takes me on new adventures around the world and supports me with Danest.
Dan and his soulmate, Amanda, live close by with their daughter Olivia (my playmate!).
Olivia calls me GiGi, which is my favorite name of all.
I’m the definition of an extravert. I’m energized by working with other people and making a difference in their lives.